A gathering place for those who want to share, lead, and champion innovative thinking in strategic and creative higher ed marketing.
Why is higher education always at the back of the pack when it comes to online advertising? I was searching recently for some good higher education landing page examples….well, it took over an hour t…
Tagged: pay per click advertisement, landing pages, ppc, pay per click, higher education ppc
Started by Tina Wisnoski. Last reply by Terry Howard Nov. 18, 2009.
Hi everyone - I'm looking forward to speaking at SIM Tech 2009 on Thursday morning concerning the topic of mobile technology. You can get a preview of this topic by reading an interview I did with th…
Started by Raven Zachary. Last reply by Matt Arnold Nov. 16, 2009.
Wow! SimTech is less than a month away! I wanted to start a thread for us all to post our Twitter handles. Looking forward to meeting you all! @ScottLeamon
Tagged: boston, conference, simtech, twitter
Started by ScottLeamon. Last reply by Megan Anderson Nov. 10, 2009.
You’ve redesigned your Web site, now what?! ANALYTICS! All this data can seem overwhelming but this will provide the ‘icing’ on your Web site. Before you even start thinking about social media you sh…
Tagged: Google Analytics, web site redesign, analytics
Started by Tina Wisnoski. Last reply by Deborah Morrison Nov. 9, 2009.
A ton of talk on twitter this morning about using the terminology "prospective students," "future students," "admissions," etc. Here's a summary of my thoughts based on interviews and usability test…
Tagged: undergraduate, admissions, future, students, navigation
Started by Kati Davis. Last reply by Julie Wight Nov. 8, 2009.
Looking forward to attending! If anyone's looking for restaurant recommendation or other tips, I'm happy to help. In my past life, I edited The Boston Globe's events section. Enjoy the city!
Tagged: Globe, sights, restaurants, boston, visitors
Started by Suzanne McDonald Nov. 5, 2009.
Just so everyone at the conference knows the next Boston High Ed Tweetup is Tuesday night in Harvard Square. Hopefully people will be able to get away for a night and meetup with the gang?! Boston-a…
Started by Kyle James Nov. 4, 2009.
I can't believe that SIMTech - and what we here at Stamats affectionately call "SIM GRAD" (short, of course, for Stamats Integrated Marketing: Graduate Student Marketing Conference) are not even two…
Started by Brandy Huseman. Last reply by ScottLeamon Nov. 3, 2009.
I've seen in a variety of places and through a variety of sources different research-based 'facts' about running email as part of an overall marketing campaign (e.g. including print, phone, etc.). Sp…
Tagged: campaign, marketing, email
Started by Rob Chabot. Last reply by Justin Bryant Aug. 1, 2009.
One could only hope. Why? First, allow me to rant for a moment about SMS, the biggest racket in the cellular phone industry, in my opinion. This particularly holds true for those of us already paying…
Started by ScottLeamon. Last reply by Justin Bryant Aug. 1, 2009.
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