SIM (Strategic Integrated Marketing) Conference

Event Details

Time: July 27, 2009 at 10am to July 30, 2009 at 12pm
Location: The Westin
Street: 909 N. Michigan Avenue
City/Town: Chicago, IL
Website or Map: http://www.stamats.com/even...
Phone: 800-553-8878
Event Type: conference
Organized By: Stamats
Latest Activity: Jun 30

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Event Description

Plan to join fellow higher education marketing professionals from across the nation for two tracks of specialized presentations, energizing roundtable discussions and inspiring strategy development sessions, along with insightful keynote addresses by acclaimed management motivator Christine Cashen, Cultural analyst Patricia Martin, author of RenGen: The Rise of the Cultural Consumer, American Marketing Association CEO Dennis Dunlap, and Stamats’ Senior Vice President for Strategy Dr. Robert Sevier.

Learn how to:

Utilize leading-edge tools, research-based resources, and case study findings to increase campus-based marketing innovation, efficiency and effectiveness
Successfully engage senior leadership in building a strategy to enhance campus-wide support for marketing efforts
Effectively “dissect,” and then apply industry standard theory and emerging technology to re-tool key elements of your marketing program to achieve maximum return-on-marketing-investment
Align all institutional marketing with a singular brand portfolio, thereby achieving synergy among decentralized promotional “silos” across the campus