Vice President for Creative Strategy

You may have noticed something different at Stamats—the world is changing and Stamats is changing with it. Now, in keeping with our tradition of thought-leadership in higher education marketing, we’re proud to announce the launch of the Stamats blog. Think of it as a space for our thought leaders to discuss key issues and challenges facing higher education, ranging from building your brand in tough times to the newest developments in social media and what today’s prospective students are thinkin… Continue

Many institutions are getting involved in social media—and this is a good thing. A 2008 study by the UMass-Dartmouth Center for Marketing Research states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. Additionally, more than 700 institutional Facebook “Pages” launched by December 2007 shortly after the site opened its doors to corporations and non-profit organizations. Still, a review of eduStyle’s Gallery of Social Sites reveals a strong simi… Continue