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Kati Davis
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- Cedar Rapids, IA
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Future, Prospective, etc - what terminology is best?
5 Replies
Started this discussion. Last reply by Julie Wight Nov 8.
Online Marketing for Higher Education
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Can't wait til tomorrow's pre-conference session.
I agree, Dave. The "what do you want to do" is much more important in terms of organizing a site. It's more intuitive and is much more direct and action-oriented. The "who are you" needs to move more in the language that we use. I'm hoping to star...
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We've also gotten limited feedback on mobile and it's been of the "This is now my home page!" variety. That's obviously for a very targeted demo though. I would love to see the lessons learned make their way back to the home page but the latter co...
Do you think you've honed in on the tasks because you've been more involved in mobile where you need to be more to-the-point? Is that being applied back to the full version of the site then too?
A ton of talk on twitter this morning about using the terminology "prospective students," "future students," "admissions," etc.
Here's a summary of my thoughts based on interviews and usability testing I've done with hundreds of students over the...
Kati-- I agree with everything you said here and have been advising institutions the same for several years. My opinions, too, are based on interviews, focus groups, surveys and usability tests with thousands of high school students across the cou...
Profile Information
- What school, institution or organization do you work for?
- Stamats
- What is your current job title?
- Interactive Strategist
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Kati Davis's Blog
Conversion Optimization Tips
Where most other industries have moved forward with making their Web sites a relationship-building tool, so many higher education sites are still treated as an “information resource” or a glorified brochure. The nature of interactive media is to do just that—interact. Visitors come to your site with something specific in mind—sure they might stick around for a bit if something catches their eye, but ultimately they have a need. Your site needs to fulfill that need and encourage them to take acti… Continue
Posted on October 28, 2008 at 12:00pm — 1 Comment
Comment Wall (3 comments)
- At 3:36pm on April 9, 2009,
John McIntyre said… - Many thanks to you, as well, Kati -- always valuable to look at what others do, how they approach challenges, how they market their successes and essence. Exercises like this are beneficial to me, as well, as it gives me insights that can inform and offer new avenues and creative solutions for my own efforts.
- At 4:20pm on February 12, 2009,
Rachel Reuben said… - Looking forward to see what comes of it! Good luck! :)
- At 12:44pm on October 28, 2008,
Brad J Ward said… - Hey Kati! See you in sunny Florida soon! (But not soon enough!! Brrrr.)
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