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Analytics…The Icing on the Cake
2 Replies

Started this discussion. Last reply by Deborah Morrison Nov 9.

Stamats Focus Group Testing on Thursday, April 9th
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Started this discussion. Last reply by John McIntyre Apr 3.

PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?
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Started this discussion. Last reply by Terry Howard Nov 18.

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Terry Howard replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

Thanks for the positive feedback on the landing pages, we work hard at multi-variate testing to find what resonates with our different audiences and different advertising venues. Justin: Full Sail University degrees are all accredited, that infor...

November 18

Deborah Morrison replied to Tina Wisnoski's discussion 'Analytics…The Icing on the Cake'

We use google analytics, and I find the content overlay to be the best tool they provide. I'm able to easily assess how users are interacting with the site. For instance, it was easy to see that content links are much more used than the exact same...

November 9

Kati Davis replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

Great point Justin - the value of the degree is definitely something to be considered. BUT we can take notes from the institutions that are very marketing driven and apply them for our own needs (since we know those are the ones focused on making ...

August 11

Justin Bryant replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

Full Sail is EXTREMELY affluent with marketing online. In fact, they offer an Internet Marketing degree?!??! Of course, it's unbelievably $$ and NON ACCREDITED! The University of Phoenix is another great example of using PPC ads. However, like Fu...

August 2

Kati Davis replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

Just stumbled across this landing page from Full Sail. I want to sign up and I'm not even a designer! http://www.fullsail.edu/index.cfm?fa=landing.MDMFA_1a&mnc=497&kw=Strategic%20Design&utm_source=Google+Display+&utm_medium=banner&utm_term=Strateg...

May 7

Kati Davis replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

A portal to me is something that requires you to log in. What would you consider to be a real landing page? These landing pages have several other links which is something that you have to balance. Obviously, the more links you include on your la...

May 6

Chris Rubenstein replied to Tina Wisnoski's discussion 'PPC Landing Pages and Higher Education…Why are we not ‘pack leaders’?'

This is an interesting article, but one comment I have is that the landing pages referred to in this article are more like portals rather than Landing Pages. There are too many exit points for the user. Can anyone show me some landing pages that o...

April 29

Kati Davis replied to Tina Wisnoski's discussion 'Analytics…The Icing on the Cake'

Better yet - who doesn't want to eat a cake with out icing?! Great point Tina! And looking at analytics means more than just having a report generated every so often that you email out to everyone with no indication of how those numbers impact ma...

April 28