We use google analytics, and I find the content overlay to be the best tool they provide. I'm able to easily assess how users are interacting with the site. For instance, it was easy to see that content links are much more used than the exact same...
Great point Justin - the value of the degree is definitely something to be considered. BUT we can take notes from the institutions that are very marketing driven and apply them for our own needs (since we know those are the ones focused on making ...
Full Sail is EXTREMELY affluent with marketing online. In fact, they offer an Internet Marketing degree?!??! Of course, it's unbelievably $$ and NON ACCREDITED!
The University of Phoenix is another great example of using PPC ads. However, like Fu...
A portal to me is something that requires you to log in. What would you consider to be a real landing page?
These landing pages have several other links which is something that you have to balance. Obviously, the more links you include on your la...
This is an interesting article, but one comment I have is that the landing pages referred to in this article are more like portals rather than Landing Pages. There are too many exit points for the user. Can anyone show me some landing pages that o...
Better yet - who doesn't want to eat a cake with out icing?!
Great point Tina! And looking at analytics means more than just having a report generated every so often that you email out to everyone with no indication of how those numbers impact ma...
You’ve redesigned your Web site, now what?! ANALYTICS! All this data can seem overwhelming but this will provide the ‘icing’ on your Web site. Before you even start thinking about social media you have to nail down the basics of understanding the ...