Stamats Integrated Marketing

Rachel Reuben

Fully Wired & Fully Mobile: Understanding Generation Y

Pre-Session Examples:

RIT National Technical Institute for the Deaf - Has a Ning site/community (going to try to find direct URL later)

Donna & Carol (my buddies from FIT) has a YouTube channel

Davenport University - What Career are You?

Speaker: Jennifer Corriero (co-founder & executive director, TakingITGlobal)

New book to read:
grown up digital: don tapscott

She's incredibly passionate about collaboration in higher education. Engaging speaker.

Gen Y characteristics:
  1. influential: meaningfully develop them - they're our future
  2. connected: "...for the first time in history, children are more comfortable, knowledgeable & literate than their parents about an innovation central to society..." (The Economist) How are faculty/teachers incorporating meaningful technology into the classroom? Tech Angels - students mentoring teachers.
  3. diverse: importance of personalization
  4. enabled: shift in culture of leadership - power in organizations has shifted
  5. aware

New take on generations:
  • TV Generation: 1940-59
  • PC Generation: 1960-77
  • Net Generation : 1978-99

Not going to re-print all her stats she presented -- they're in her presentation.

"Blurring Factor" - less of a distinction between work, learning, play, etc. as they're carried out in the same space/environment; multi-tasking (like us at the conference! Live blogging, tweeting, e-mailing, IMing, etc.) Do Gen Y'ers (and even us older folks) even maintain a train of thought more than 140 characters?

HR staff quoted saying, "this generation has an attitude problem!" They have a sense of entitlement. Expectations are higher. Are they being challenged? Wants an opportunity to make a difference.

Homework assignment: Google "[your university name] sucks" and see what people are saying about you. Donna from FIT points out that it may say the college's name and the word "sucks" somewhere on the page, but may not be together.... but still worth trying to "hear" what they may be saying about your university. There are a ton of other search tools out there as well that will do this kind of regular search for you as well -- technorati, Google Alerts, etc.

"Webumentary": 30 second to 3 minute clips

How are people referencing your university on delicious?

Holy cow, she's mentioning me/my research paper in a few slides....

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Rachel Reuben Comment by Rachel Reuben on November 18, 2008 at 9:13pm
Yikes, error was on my end! I had a typo in the link to her presentation. It's fixed now! Sorry @jenergy !
Rachel Reuben Comment by Rachel Reuben on November 18, 2008 at 3:39pm
Hi Maria! Looks like she deleted it. Luckily I saved a PDF in my Google Docs (possibly because I was mentioned on p. 38......) Send me an e-mail & I'll send it to you as an attachment. rachel.reuben@gmail.com
Maria Thompson Comment by Maria Thompson on November 18, 2008 at 3:30pm
Rachel -- The link to Jennifer's presentation is broken. Would you re-post! Thanks for the great notes!

Maria
cj cunniff Comment by cj cunniff on November 12, 2008 at 10:59pm
That is a very nicely done youtube channel Eddie, thanks for sharing that! I'm curious if anyone has seen a site that takes advantage of the youtube api to automatically tie-in new videos from a particular channel directly onto their page (going beyond just copying and pasting the test off of a particular video). I've been looking for a good example of that for a while now.
Eddie Merille Comment by Eddie Merille on November 6, 2008 at 11:34am
Another youtube example for everyone:

http://youtube.com/floridainternational

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