Secrets to Online Recruiting Success -- Followup

[Paul Zastrow]

Thanks to the 30 or so folks who joined Brenda Harms and myself for our pre-conference presentation, "Secrets to Online Recruiting Success." I hope you found it enjoyable, and that it served as a solid foundation to the rest of the conference.

All attendees should have received an email from me this morning on where to download a PDF of the presentation; if you didn't, please let me know here or via email at [e-mail].

One question to the group. Beyond the four fundamentals we highlighted--Brand, Strategy, Usability, and Engagement--I have thought about adding a fifth: Storytelling. This fundamental would talk about profiles, videos, presentations, other ways that an institution can stay away from an institutional voice by telling "sticky" stories.

And don't think about it in the time frame, BTW (I know one of our resident bloggers described our conclusion as "breathless!" :) )--let's imagine we could either edit to fit, or split the session into two, with one being an overview of different technologies to imagine, and one on the fundamentals.

I hope this conversations continues--let your voice be heard!

Thanks again,

- Paul

Paul Zastrow
Brand Strategist and Client Consultant
[e-mail]

[Clint Hankinson]

Paul, could you send this to me as well? My boss was in this session but noticed later that the presentation wasn't on the flash drive.

[Heather Warnsman]

Unfortunately, I didn't either.

[Joanne Toone]

Hi Paul. I didn't get the email with the link. I changed sessions when I arrived so maybe I am on the wrong list.